Except in this case the "business card" emulates a USB HID keyboard. No autorun, no file storage.
Although the HID device could send some malicious keystrokes I suppose.
What You Saw Is (not necessary) What You Got.
Of course, I know this offhand from experiences with the AVR and V-USB...
But how often do people plug in promotional flash drives without a second thought? Any thumb drive-looking object could potentially be very very evil.
Although, april fools day device: it types Ctrl+Alt+F1 "sudo rm -rf /*"
format c: