Over humanizing people is also a bad way to look at these things as it diminishes their contribution towards a more problematic group and class structure. While yes, most billionares are probably fine people by many individual metrics, the billionaire class can only exist by extracting value off the backs of others.

Facebook as an entity might be run by great people who love their families and support their communities, but the entity has done tons of very sketchy things and anyone who willingly or knowingly takes a part within that, especially for personal benefit is responsible for the actions of the group as a whole.

Humanity might transcend class and social status, but it doesn't excuse anything.