"What price X?" is a common expression, e.g., [1].

This happens to be a particularly awkward example, and I'm not sure if they're trying to use a figurative expression as a literal one, or if the confusion is intentional. I would say it's a valid sentence, but a bad one, both on its own and as an opening for this article.

[1]: https://www.collinsdictionary.com/dictionary/english/what-pr...