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It's a playful title -- using a term from the field in a new way.

It is using a term from the field in an incorrect way.

You've just failed the Turing test :)

Huh that’s an interesting way of thinking about the Turing Test. State something that is categorically wrong according to a dictionary lookup (“cold start problem” means X in machine learning and ML only) and see if the respondent can be maliable enough to use that in a different context. Course that’s the definition of a Turing test but in a way I hadn’t thought about.

Well, you know, this common technical challenge got its name from another problem.

I thought the title expressed what the article was about very clearly, and I expect most people will feel the same.

Omg yes ! I was confused having read the first paragraph and did not understand why it was titled this way.