I doubt people hear this story and say 'Meh, fuck em'.

However, what about (in thought not out loud) 'False positives are hard to prevent, special cases like these are very rare. Instrumenting our platform with exceptions like these is a massive undertaking for which I don't have the political capital. Lets not take action now.'

From outside the company, those are nearly the same reaction. From inside the head of the thinker, they are very different.

They'd just think, "all measuring has false positives", and wouldn't think about it beyond checking if there isn't too much of them.

I can definitely imagine certain execs being single-minded enough to think "Well if a parent has suffered some tragedy, they're not going to click our ad anyway, so it's costing us nothing to advertise to them"