I'm not sure what a non ad supported web would look like.
I'm fairly sure my local newspapers would collapse. They are drastically shrinking already. Seems hard to make a buck in journalism these days.
we also hate "paywalls", we expect everything available for free and, the more tech savvy, are more than happy to block the ads with adblockers.
While I agree that the web is warped by ads, and it's getting absolutely nuts what can be tracked about people.... What are viable models? Do we try and regulate this and see what happens? Nothing sounds too promising, other than trying to regulate advertising itself ( which also feels like a crappy tool for the problem )