This kind of org seems cheap enough to setup.

So I am just wondering why can't the same model be used (secretly or openly) to hack minds to do good? What would it take?

It feels like Bill Gates web presence is a fledgling example of it. There was this Cass Sunstein/Obama admin "nudge" attempt which probably was a little too ahead of its time(?).

What would such an org look like in 10 years and what would you like to see them achieve in terms of hacking society (positively)?