Kudos to The Guardian for publishing this article on their top-level domain. It looked identical to one of their news articles (including ads). Only the content (excellent writeup) was different. Many tech companies silo their engineering teams writings into a “tech” part of their website. If this wasn’t an ad for The Guardian’s technology team, I think it could be. Putting the engineering team’s content in the same article CMS as the news articles is a small decision that reflects highly on The Guardian’s publishing organization.