Totally agreed. This is pretty much the definitive guide on how to perform a high stakes migration where downtime is absolutely unacceptable. It's extremely tempting, particularly for startups, to simply have a big-bang migration where an old system gets replaced by something else in one shot. I have never, ever seen that approach work out well. The Guardian approach is certainly conservative but it's hard to read that article and conclude anything other than that they did the right thing at every step along the way.

Well done and congratulations to everyone on the team.