But even traditional social networks change and shift and dont really last the same way. Facebook has had some lasting power but it has decreased and died in many ways. Vine. Snapchat. And many other things have taken huge chunks of mine shares. While Facebook owns or buys some of them. Most more traditional social networks I'd argue also aren't really lasting things either. They are probably longer half life and slower churn than a gaming social network but other than the half life they suffer same problems.