minimize f(x) subject to x \in C
Let g(x)=f(x) if x \in C and infinity otherwise. Then
minimize g(x)
has the same solution as the original constrained problem. However, this conversion often conceals some of the structure of the original problem which can be exploited to solve the problem more efficiently.
Solving point problems as you have called them typically involves solving a sequence of least squares problems, which are simple to reason about and computationally efficient to solve. Solving a calculus of variations problem typically involves solving an integral or partial differential equation. Although there are theoretical similarities in practice they are pretty different.