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I wonder how much the purveyor makes a difference in the quality of the product (I'm hoping not much). I had the opposite experience as you, but I bought my Impossible from an Umami Burger and it was seriously a surreal experience for me and my gf. I was so pleasantly surprised by how good it was that we went back the next day to get another.

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Same here, fiancée and I had one at Umami Burger and were very impressed, had several since then (and we do eat meat), and always introduce friends to it when they are in town. Also tried it at some non-chain (I believe) SF restaurant and they nailed it, too, though in both cases I can imagine they know how to prepare it.

Next time you go to Umami, you might consider asking for a portobello mushroom patty (it's not on the menu if I recall correctly). In my experience, it's better than the Impossible Burger at Umami. However, both are great.

I don't eat any kind of meat. I've eaten the Impossible on a few places, and while I find it great in most, I went to this vegan restaurant in Florida and asked for it and almost couldn't deal with. It just tasted like real meat I almost threw it away a few times before deciding to give it a chance (and mostly just because it was expensive).

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