1. Huge ad at the top.
2. Large persistent bar under that telling me I’m on Bloomburg’s Site.
3. Headline in large bold font.
4. Author and dateline
5. Huge blue (sharing?) icon with white dots
6. Huge persistent bar begging me to log in or subscribe.
7. Large persistent ad at the bottom.
After much scrolling you can get to the article. The state of mobile web journalism I guess.