Work on something other than ad-tech?

Well hopefully integrating technology deeply into the rest of the economy to bring up productivity and share prosperity rather than trying to hijack people's attention with surface level consumer products.

There is a very interesting generational rift between the pre-web companies like Microsoft and Apple and the Google/Facebook generation.

I’ve heard it said that Google would rather keep them round doing nothing than have them go to a competitor.

That’s just rumour, but it would help explain Google’s ephemeral approach to new products.