Heroku and its parent company, Salesforce. Salesforce databases are code and no code manipulated and should already carry most of the business and customer data and offer several different off the shelf products for plugging other data sources in. For most companies, it could cover the majority of what their legacy IT department does, and for many companies in the Bay Area it handles everything, except their product and what’s in JIRA. For others, it is woven into the product.
It’s a complete blind spot for most engineering minded people because they never realized how flexible the platform was, and with Bret Taylor running the show now, it’s miles away from just being a clunky Sales CRM.
Couple of examples of recent developments:
https://developer.salesforce.com/blogs/2018/12/introducing-l...