> It occurred to me that heart rate data of everyone who has tried on the watch might count as the kind of medical information you shouldn’t publish on demo watches.
That's an overly generous explanation. Fitbit-like devices are notoriously inaccurate[1], and the simplest explanation seems to be that their inaccuracy is unintentional.
[1] https://www.independent.co.uk/life-style/health-and-families...