So a life is worth less because they are poor? If you're rich you shouldn't have to face the same consequences for your actions? That is insane.

A "VP of tech company" is likely to be wealthy and have a number of assets. They could liquidate or just pay out of pocket to maintain their assests while they are inside and still come back to wealthy life.

If you were already poor going into prison, living paycheck to paycheck, they have literally lost everything. Their life is destroyed.

If anything, prison sentences and fines should scale up based on one's position of power and income.