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I only ever knew about it because, for a time, there was a dedicated tab in the FB app for it. And that tab ALWAYS had a 'new notification' red dot overlaid. Every single time. So obnoxious. They did the same thing with their 'Marketplace' and it's been the number one thing that has caused me to no longer even pay attention to any notification icons (within the app; notifications outside the app I had turned off long ago) from them.

Facebook always A/B tests stuff and rolls out features at god knows which pace.

I only got this button a month or so ago. And it’s annoying as hell

Me either and we're at least in good company:

> Last summer, a year after Watch went live in the U.S., half of consumers hadn’t heard of it and three-quarters hadn’t used it, according to researcher Diffusion Group

I'm surprised 25 % used it

If half of all US consumers have heard of your product I think you're doing something right

I’ve seen poster advertisements marketed to black women. (I’m in Baltimore.) It feels a little cynical to me to market to religious stay-at-home black women who use Facebook and tell them you understand them.

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