Some of the people with free time and money spend it on endurance activities. Some of them spend it on watching TV.
For tri-athetes: (back of envelope math, 120K a year is top 5% of income in US - source: http://graphics.wsj.com/what-percent/)
Population of US is around 325 Million. 5% is 16.25 Million.
(Total membership in the USA Triathlon organization: 116K in 2015) https://www.teamusa.org/-/media/USA_Triathlon/PDF/About-Mult...)
116000/16250000 = ~0.7%
Conclusion less than 1% of rich people love triathlons.