Remember when putting a picture of yourself on the internet or even using your real name was controversial? The old generation warned not to do it, ever! But teens did it widely and profusely.

Now the new controversy is data. Don't ever sell your data! Don't give up your data! But teens are doing it widely and profusely.

At some point you just have to accept that new people will be born and will have new ideas and just won't give a fuck. As a business you can either sit on the sidelines and watch or capitalize on it.

Facebook will lead the way to allow for smaller players to get away with doing this as well.