> Content blockers [...] prevent abuse by ad networks and many people are realizing the benefits of that with increased performance and better battery life. But there's a downside to this content blocking: it's hurting many smaller sites that rely on advertising to keep the lights on. [...] In effect, these smaller sites are collateral damage in a larger battle. And that's a big problem for the long-term health of independent content on the web.

I've got another way to solve this problem.

Content blockers should operate on a blacklist instead of a whitelist. Advertisements appear by default, but if a given site annoys you enough, you can go into your ad blocker's preferences and add it to your blacklist, and then you'll never see any ads on that site again.

Why is this not even an option in any of the major adblockers? I know it's possible in Ublock Origin via tweaking advanced settings[1], but it should be a built-in, user friendly feature.

[1] https://github.com/gorhill/uBlock/wiki/Dynamic-filtering:-tu...