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So, devil's advocate here: why not just require your ToS to state that if the user is from the state of California, that they are to not use the service and find a local alternative?

It is a state law, they can't hassle you if you're not Californian and do not service their target market. Most of America doesn't live there, and California seemingly doesn't want you to do business there.

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Because there are a huge number of users in California, and it’s also the fifth largest economy in the world. Ignoring California is probably throwing away a big market.

You could say that about Europe to wrt GDPR but you should note that almost everyone is becoming GDPR compliant too because it’s a big market.

>So, devil's advocate here: why not just require your ToS to state that if the user is from the state of California, that they are to not use the service and find a local alternative?

Silently redirect them to a similar-enough site run by a partner company that's based in another state/country.

That would be considered an anticompetitive behaviour.

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