I just explained this to my son yesterday, ending with a demo where I dug up an old coax antenna, connected it to the TV, and showed him channels of free content (also, what static looks like). He was amazed. (What else have I forgotten to tell him about? I've failed him as a father!)
He thought the over-the-air picture quality was better, which considering the bitrates he's used to with Netflix and YouTube, is probably true.