> they will come from a handful of companies who will face public pressure not to program them to allow grossly wasteful or antisocial behavior.

One hopes. But one could also say: they will come from a handful of companies that will endeavor to make it seem that _the things that are most profitable for them and convenient for their customers_ are one and the same as the public interest.

There are already narratives at hand that will make this easier: "40,000 lives a year!", etc.

I've gone from being kind of excited about robot cars to realizing that we will have to be very vigilant.