Don’t waste your time building out the technology or product first. You’ll just end up with months of work down the drain, and nothing at all to show for it.

What you need to do is sell the idea of your product first. Get guaranteed customers, which means, they need to put cold hard cash on the line. Putting out a survey to garner interest is fun to do, but you’ll never really know until you actually get a person to part with their money.

Once you have your first foundational customers, whether this be individual people or businesses, then start going 100% on the product itself.