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Oppo, which is a top Chinese smartphone maker, has a huge share of the Filipino market. And how they market these phones here in the Philippines is very revealing. The ads say: "Oppo: the selfie phone." That's right, the phone is actually marketed as a device primarily for taking selfies, not voice, SMS, or web.

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That's pretty standard everywhere, though? It's not like the newest iPhone would be marketed with "iPhone - the phone that makes calls and sends texts"

Apple doesn't market the iPhone as a selfie phone. No, they wouldn't market it as a device designed exclusively for calls and SMS either, but that isn't quite the same thing since the word "phone" is still part of its name.

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