The fun part is that it doesn't have to be fancy. Wine is probably the most extreme example as there's a heavy push to equate fancy (expensive) with tasty but very often the 2 don't correlate. While my favorite wines are from the Burgundy area and can reach insane prices, I will thoroughly enjoy a $4 Vinho Verde.
I've mostly eliminated soda from my diet but recently went back to enjoying the Mexican Coca Cola made with cane sugar. It comes in small bottles. I sip it slowly and enjoy it over the course of an entire meal—still my favorite pairing if I'm going to grill my own hamburgers—and of course with water on the side. It's a very different experience than guzzling an enormous amount of fountain soda with a straw.