The problem is a culture of 'it's ok, everyone else does it, the world runs on it, maybe things need to change, but we need to find an alternative equivalent first.'
No.
It was always wrong. It was never justifiable. Permission was never requested, only assumed.
If you are recording my screen without making it abundantly clear up-front that you are doing so and why, and without allowing me to decline without providing any additional identifying information, you are automatically unworthy of my trust, not only now but forever. The people who thought this was acceptable are unfit to make such decisions, now and forever.
In short: fuck you and your advertising.
Why is this sort of bullshit even allowed to be technologically possible? Because someone profits. Screw their thumbs until it isn't. You want to make money from the people using your software? You get it from them, specifically from them, by providing a worthwhile product. You should be punished for selling them to someone else.
Unless you can teach them the value of that which you ask in exchange for your product, you are committing fraud.
You don't get to benefit from the information you siphon from people who don't understand the value of it. You know exactly what you've done and always did; no second chance is warranted.