I guess entering a new market with a higher priced product and many established competitors doesn't count as risky if the product is really good? That's hardly a failing.
I guess when man first used fire to cook, you might argue that eating something warm wasn't a new concept. After all, some animals had eaten fresh kill or each others droppings before they cooled off.
The idea of Apple having retail stores wasn't a new concept. Risk there?
http://www.pcworld.com/article/115507/gateway_to_close_all_r...