You don't need to run arbitrary third-party software to run ads, period. I'm perfectly fine with ads in an ad-sponsored ads but I'd appreciate if it didn't open my computer to malware infestations.
TV companies and print newspapers don't need third parties and invasive tracking to sell ads.
I tried to get a similar thing started for free software and it ran for a while https://www.fsf.org/news/ad-bard