If you're a software developer the way to fight this is financial. Make a ton of money then pay journalists to write about it and pay other software developers to build the tools to evade it.[0]

Regarding VPNs:

What I want is a very small, open source program that I can give my credit card. It will light up little DigitalOcean droplets (and other VPSes to stop potential monitoring from them) and create VPNs here and there. I also want to build my own browser that will be capable of making the rendering happen on these rented-for-a-minute servers then pipe back just the PNG. I also would make certain things local. I can use machine learning to predict which areas of Wikipedia I will probably want to read in the future. This should just be local and occasionally synced. Same with Stack Overflow.

Fingerprint me now bitches. (They still probably can, at least partially. It just raises me up to the top of the trees in the jungle.)

[0] Though I will say I see the downsides. Surveillance is how we stop malice and per-individual power is going up.