On the other hand, given that treating diabetes is more costly to the society in general (although more profitable for the pharma companies), shouldn't there be more research to ensure people don't get into the trap of becoming diabetic? One reason people become Type 2 diabetic is that they are completely unaware that their lifestyle and food they are eating are slowly creeping in to make them suffer with this disease. Healthy people only know about them becoming diabetic because the cycle to get your blood sugar measured (A1C Hemoglobin) is too far in between (annual checkups). If a person is more aware of his/her blood sugar levels at shorter intervals, then a proactive approach can be made so that the person can do changes that will help prevent diabetes.