> if it's unsolicited then the consumer didn't opt for their attention to be steered toward it.

Isn't that everything in the world, always?

Why do I have to walk past the cereal to get to the milk on a supermarket, why I am being so deceived? After all, I didn't consent to being bombarded by all those car emblems on the highway on my way to work, and I definitely didn't agree to see the orange bar at the top of this page, that "Y" is hunting me I say! why is my attention being stolen away?