Kevin, thanks for the kind words. You're kinda right. A video site like YouTube has two stages to get your video up and running. First is the file upload. Second is the encoding, where the uploaded video is converted into the necessary formats for web and mobile playback. Zencoder covers the latter. They don't take part in the upload. So our upload remains the same...it's the step after upload that has been massively improved. I hope that makes sense.

Unless you are heavily involved in video, Zencoder won't apply to you. But they are still worth knowing about and a great example of a cutting edge cloud platform.