Disrupting the business model means sucking the juice out of everything.
I got a package delivered by Amazon. It was "left in a secure location" according to the Amazon delivery driver. Turns out it was delivered at 9 pm, left outside my condo building in a February winter storm.
I can't complain about it (short of the item review) and Amazon doesn't learn that their driver sucks.
But hey, it's better for Amazon's bottom line, and divorce attorneys aren't free, ya know.