I don't know... pay living wages, don't create a survivor-based working environment, have people pee in bottles to meet their quotas, install ACs instead of hiring paramedics for heat stroke victims even if it's more expensive, pay your taxes for the infrastructure you're using, don't be a monopsony, don't astroturf local government discussions in order to have your way, I could go on.
Are you for real? That's exactly what they're doing and nothing else. They're still growing and judged based on that. The stock price is going up so that means that the stockholders are pleased.
However, I'm not convinced that this is the case with powerful corporations and the tax code. In this instance the tax code is broken and we're hoping that everyone just "does the right thing". Unfortunately, it's not obvious what the right thing is. Should Amazon take advantage of no tax laws for their benefit. Or maybe only some of the tax laws. When does it become unfair for them to use the system as is written to their advantage.
This is like having a computer server that has a massive security vulnerability and fixing it by saying, "Let's just hope nobody sends malicious requests to the computer." Nobody would think that is acceptable.
ONLY this is an incomplete metaphor. This is like a computer server that exposes a database directly without any restrictions as to what anyone is allowed to do with or to the database. How would you know which data you aren't supposed to look at. To use it you have to perform your own writes, but how do you know which tables aren't supposed to be written to or which columns are "not cool" to modify.
This sounds almost like a threat?
"Stop driving drunk or you'll go to jail" is a threat. It's also a perfectly legitimate, legal one for a judge to make.
Same thing here. "Act ethically on your own accord or you may see regulations/laws change" is a perfectly fine threat in public policy.