When I worked retail in college I dealt with impulsive millionaires all of the time. They would spend up to $50k without blinking on computers and crap. I sold a neurosurgeon $75k worth of laptops, games, and accessories so his kids, nephews and nieces could amuse themselves on a ski road trip. My dads neighbor (Wall St type who plays gentleman farmer) bought a kenworth and custom trailer so he could haul 3 cars to a salt flat with his buddies once a year. The impulsive buys get bigger with bank account.
If you’re some princling, pictures of a gulfstream or yacht are the equivalent of a lady in a bikini leaning over a sports car in a magazine.