U.S. kids have been conditioned since the 90's to believe everything is recyclable, and you commit a public disservice if you throw things away. Slowly people are realizing that 'single stream' recycling just results in a lot of contaminants and ends up being thrown away anyways.
Up until 6 months ago, one of my party tricks was to explain to people that glass is not commonly recycled, but actually ground up and used as 'daily cover' on a landfill (2-3" of material to help keep down odors, start the decomposition process, and provide long term stability to the pile of trash). The reactions ranged from "ha, I figured..." to jaw dropping denials.
People are finally starting to realize that, hey... Maybe a bunch of 'recycled' (read: shattered) beer bottles of mixed colors (green, brown, clear) present much as much of an OSHA workplace hazard as they do an 'environmental benefit'.