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There is a very common pattern here with both Theranos and Fyre Festival. The CEOs were both charming and charismatic leaders. The problem is the one's who do it best tote the line of being a great sociopath or a great leader.

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There was also a huge element of "fake it till you make it" with both of them.

Very true and a common pattern in Startups and even large companies. Sell what you don't have. Not sure it works out all the time, but it has for some.

I believe most enterprise shops sell what they don't have. But they also know by the time the customer is ready they'll have it built & ready. The customer is also aware of the current state and timelines.

For theranos and fyre festival. I'd say it was less playing timing to their advantage and more fraud.

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