Funnily enough low quality patties like fast food burgers have been using more soy protein as a filler for a long time. Maybe one day they'll be honest and sell it as 50% vegetarian burgers or something.
McDonalds: "Yes, every patty is 100% real beef with no fillers, additives or preservatives." Burger King: "Our beef patties are made with 100% beef with no fillers, no preservatives, no additives, no nonsense." Wendy's: "100% pure beef across the menu"
Regional:
Carls Jr: "100% Pure Ground Beef." Sonic: "100% pure beef patty" Jack in the Box: "100 percent beef"