Chalked the SHIT out of college campuses, basically IRL spammed as much as I could. Paid for some reddit advertising as well as StumbleUpon. That's pretty much it.

I got lucky with a good name and a ton of early exposure from college humor.

I get about 10k and 15k uniques per day. I charge direct advertisers between $0.75 and $2 CPM. I fully realize this is a pretty low number (considering how targeted the audience is) but I've spent some time contacting businesses and the only companies that can afford to pay me can only afford $1 CPM rates.

I basically get around a million page views per month, which is the figure I use when I sell ad space.