The meals are intended to be microwaved, but are _starting at_ $7. This puts them at the top end of microwaveable meals. Why do this instead of going to the local bodega and getting something fresher (or at least not microwaved)?

If I'm microwaving something, I'm already expecting it to be chewy, soft, tough, water-filled, and of low quality all around -- so why pay premium?

The value prop when compared to grabbing a microwavable meal at the store and bringing it to the office just doesn't seem to be there.