What I have found with any relational database that has this kind of JSON storage option(MySQL, PostgresSQL) is that you can take some kind of data that arrives via 3rd party as JSON and just dump it straight into the db as JSON as opposed to having to create a schema for it.
It's nice to have the option for the data to still be queryable without having to make it a first class schema with all schema setup involved.
It isn't for 1st class data that is used frequently. But when you might only need the data on occassion its nice to have productivity-wise.