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At a previous job I would see the process of films getting made. After a year of keeping the same joke they'd swap it out with a less funny joke. It's not because the new joke is better, the old joke got tired to them and the new joke was fresh.

I see the same thing happen all over the place--branding and UI are very common victims.

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That's a very interesting insight.

Music editing has the same issues as well. Even in the short term - over the course of a day your ears can get tired of a specific set of sounds and you don't hear with 'fresh ears'.

That’s a cool example. In terms of UI redesigns though, changing things up is definitely more costly in this realm.

I probably don’t mind a new skit because I’m just looking to be entertained. But I’m mostly looking to get shit done with something that had an actual UI to it, so freshness can be more hit-or-miss.

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