The strangest thing for me is that there are a lot of children in this market who are interested in sneakers. Where did they get that amount of money?
I'd be judgemental and go all "kids these days" on him if only it wasn't so lucrative for him. Sure, it's not that much money relative to an adult's earnings over a couple of years, but he's 12. My sister (his mom) worries he won't learn to appreciate savings and frugality as he never had an allowance before doing this. Me, I think he'll do just fine.
Ironically, when I asked him some more questions about how the sales worked and he explained things I then told him he should write a bot.