How serious is this vs. tongue-in-cheek? The tone of this article (dripping with sarcasm, I think? E.g. over-repetition of "Web Design".. Web Design 3.0) seems weirdly out-of-sync with the content. If it's a Kaufman-esque joke it's done really well... if it's an actual advertisement for nicepage, it's weird... _BUT_ if it's a stealth thinkpiece about how _no_ design really matters if your content is off, it's absolutely brilliant...