I absolutely love it.
- You can trust that the hotels are good enough. Never had a bad experience
- Takes <15s to book
- They have their own rewards system which really starts to add up the more you use it
- They may never give you the absolute cheapest option available in that city for that night, but you'll get an amazing deal on a higher-quality hotel
- My experience using other booking sites for 'cheap deals' has been that you're often treated as a lower-tier customer, for example being given worse rooms (ground floor, no windows etc). The HotelTonight experience is the opposite. ~25% of the time, I receive a room upgrade without asking
- No hidden charges
I'm not a person who is loyal to a brand by nature. But HotelTonight is the closest I've come to feeling that way so far.