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> It is impossible to reach a meaningful chunk of the public today without going through Facebook

One could argue that the point of advertising is not to reach a meaningful chunk of the public, instead a meaningful chunk of a specific demographic.

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If that's the case Facebook's position is even more dominant, because of their unique strength at giving advertisers the possibility to target specific demographics.

So the lesson is, don't you dare to be too good and too successful in what you do, otherwise we will do our best to have regulations drop on you like a bag of bricks.

Basically. See US vs Alcoa [0]

[0]: https://en.wikipedia.org/wiki/United_States_v._Alcoa

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