And before someone comes and says that I want to police free speech, no. Not at all. I simply want curation which means a set of processes that are followed for certain categories of speech, and the labeling of potential speech as incorrect or untrue. I don't want to lock anybody up for posting fake news (though wouldn't mind if they were banned)

You're doing a fine job right here. But Twitter seems to be a far better option than Facebook for that kind of scenario.

No business would fail if it didn't have a Facebook page. It's not necessary.

Now compare that with Google -- most businesses need to be listed on Google or they will lose significant amount of business. Facebook is nothing by comparison.

Being popular doesn't make something a monopoly.