how again are they crushing the competition? they sell in a year what toyota manufactures in a day. a long reservation list isn’t an indicator of success, it’s an indicator of demand. and the demand, in relative scale, is low.
Rav4 Hybrid also uses some Tesla tech. While unclear if they will continue to dominate market segments they enter, Tesla has been more successful than I ha d imagined by this point.
You're off by more than an order of magnitude.
Tesla sold 250k cars in 2018, and Toyota makes < 25k/day.
Not to mention the Tesla number is growing substantially, while the Toyota number is flat.